Serena Williams owning Toronto Tempo could lead to:
✅ Bigger sponsorships & investments
✅ Higher WNBA media rights value
✅ Expansion into new markets (Canada, Europe, etc.)
✅ Increased merchandise & ticket revenue
✅ Higher franchise values & better player salaries

This is a game-changing moment for women’s basketball financially and globally

Increased Sponsorship & Investment Opportunities

• Global Brand Appeal: Serena Williams is a sports and business icon, attracting top-tier sponsors like Nike, Gatorade, JPMorgan Chase, and Wilson.
• Corporate Deals & Partnerships: With her backing, Toronto Tempo could land high-value sponsorships, setting a new financial benchmark for WNBA teams.
• More Investors in the WNBA: Serena’s involvement may encourage other high-profile athletes and business leaders to invest in WNBA franchises, increasing league valuation.

Example: Magic Johnson’s investment in the LA Sparks helped bring big sponsorship deals, and Serena could do the same.

Boost in WNBA Popularity & Media Rights Value

More Viewership & Fan Engagement

• Serena has over 20M social media followers, giving the WNBA massive exposure.
• Her global influence could expand WNBA’s fanbase beyond North America.

Higher Media Rights Deals

• The WNBA’s next TV rights negotiation (2025-2026) could see a big increase in value due to Serena’s involvement.
• More media coverage = higher ad revenue & streaming deals for the league.

Example: The NWSL (Women’s Soccer League) tripled its media rights value after getting high-profile investors.

Growth of Women’s Basketball in Canada & New Revenue Streams

New Market Expansion

• Toronto is the first WNBA team outside the U.S., opening doors for future teams in Vancouver, Montreal, or Europe.
• New markets = more merchandise sales, ticket revenue, and corporate deals.

Merchandise Boom

• Serena’s brand power can drive record-breaking jersey sales and merchandise revenue.
• The Toronto Raptors (NBA) saw a huge merchandise boost after winning in 2019; a similar effect is expected for Toronto Tempo.

Example: Naomi Osaka’s ownership in NWSL’s North Carolina Courage increased merchandise sales by 400%.

Higher Franchise Valuations & Player Salaries

• WNBA team valuations will rise with more investors like Serena.
• Higher league revenue = bigger player salaries in the long run.
• Could lead to a WNBA salary cap increase, keeping star players in the league instead of overseas.

Example: WNBA salaries & benefits doubled after the CBA (2020) when the league saw more investment and media attention.