Serena Williams has acquired an ownership stake in the Toronto Tempo, the WNBA’s first Canadian franchise, set to debut in the 2026 season.

• Strategic Partnership: Williams joins forces with Larry Tanenbaum, Chairman of Kilmer Sports Ventures, a key figure in Canadian sports ownership.
• Economic Impact: Her investment is expected to elevate the team’s brand, attract sponsorships, and boost merchandise sales, leveraging her global influence.
• Women’s Sports Growth: Williams’ involvement signals a major shift in female athlete-led investments, boosting the WNBA’s expansion beyond the U.S.

Serena Williams’ Business Empire

Beyond sports, Serena Williams has built a $340 million+ business empire spanning venture capital, fashion, and media.

Serena Ventures (Investment Firm)

• Founded in 2014, this firm focuses on women-led and minority-owned startups.
• Over $100M raised for early-stage investments.
• Key investments: MasterClass, Tonal, Impossible Foods, and Andela.
• Aims to close the gap in venture capital funding for underrepresented entrepreneurs.

S by Serena (Fashion & Beauty)

• A direct-to-consumer clothing line launched in 2018.
• Focuses on inclusive, body-positive fashion inspired by Williams’ style.

Media & Production

• Executive producer for ESPN’s “In The Arena: Serena Williams” documentary.
• Co-produced the “King Richard” movie, which won an Oscar.

Endorsements & Brand Partnerships

• Nike, Wilson, Gatorade, Audemars Piguet, JPMorgan Chase
• Lifetime Nike deal worth $40M+, launching signature Serena sneakers and apparel.

Serena’s Legacy in Business & Sports

Serena Williams is not just an athlete—she’s a sports owner, investor, and entrepreneur shaping the future of women’s sports and business.