LiAngelo Ball, known for his basketball lineage, has recently made significant strides in the music industry under his rap moniker, Gelo.

In January 2025, he released his debut single “Tweaker,” which quickly gained viral attention and led to a lucrative recording contract with Def Jam Recordings and Universal Music Group.

The deal is reportedly worth up to $13 million, with $8 million guaranteed, and grants Ball full ownership of his music and his own record label, Born2Ball Music Group.

“Tweaker” has achieved considerable success, amassing millions of streams and earning a spot on the NBA 2K25 soundtrack.

This addition followed Ball’s viral performance at the NBA All-Star Weekend, further cementing his presence in the music scene.

Ball’s transition from basketball to music demonstrates his commitment to investing in his artistic endeavors, leveraging his platform to establish a burgeoning career in the music industry.