Jack Quaid just pulled off one of the most talked-about movie promos of the year! During the Los Angeles Clippers vs. Sacramento Kings NBA game on March 9, 2025, the Novocaine star stunned fans with a bold, theatrical stunt that blurred the lines between Hollywood and live sports.

Seated courtside with co-star Amber Midthunder, Quaid started the game looking completely normal. But as the quarters progressed, something unusual happened—he appeared to suffer more and more injuries. From minor bruises to a full-blown, beaten-up look by the final quarter, Quaid transformed before everyone’s eyes.

This Novocaine-themed stunt was pure marketing genius. In the film, Quaid plays a character who feels no pain, making his courtside antics a perfect extension of the movie’s concept. Fans, sports analysts, and Hollywood insiders quickly picked up on the viral moment, skyrocketing Novocaine into trending topics.

With NBA cameras and social media capturing every moment, the stunt became an instant sensation, proving that creative movie marketing is alive and well in 2025. If Novocaine is as wild as its promo campaign, fans are in for an unforgettable ride when it hits theaters.