Twice, the K-pop girl group under JYP Entertainment, has been gradually growing its fan base among sports enthusiasts through strategic collaborations, appearances, and fan engagement.

Sports Event Appearances & Performances

• Opening Ceremonies & Halftime Shows: Twice has performed at major sports events like the Korean Baseball Organization (KBO) opening games and basketball games in South Korea. These performances give them exposure to a broader, sports-centric audience.
• Global Sporting Events: Their songs like “Cheer Up” and “Dance the Night Away” are often played in stadiums during international sports events, particularly in Japan and South Korea.

Brand Partnerships with Sportswear

• Members like Nayeon and Sana have modeled for Nike Korea, blending sports and fashion.
• Twice has also collaborated with brands like MLB Korea, which combines street style and baseball culture—connecting the group directly with young sports fans.

Personal Interest in Sports

• Several members show their own passion for sports:
  • Nayeon is a known fan of Korean baseball and often mentions it during interviews.
  • Tzuyu practices archery and became viral after her archery performance at the Idol Star Athletics Championships (ISAC).
  • Jeongyeon is a fan of soccer and has been seen at games.

These moments help fans connect with them on a more personal level.

Sports-Related Content in Media

• Twice often participates in variety shows with sports-related segments, such as playing table tennis or basketball.
• Viral clips like Tzuyu’s archery performance or Dahyun’s baseball pitch circulate heavily on social media, crossing over into sports communities.

Global Sports Event Songs

• Twice’s upbeat music fits well with sports environments. Their songs like “Cheer Up” and “Fancy” are commonly played in Japanese baseball games and international events.

Esports Connection

• Twice has been featured in League of Legends promotions in Korea, blending gaming culture with sports fandom.

How Twice Can Grow Further in Sports

• Release official sports-themed music (like a cheer anthem for major events).
• Collaborate with sports influencers or athletes—especially rising stars in women’s sports.
• Launch limited-edition sportswear merchandise.
• Participate in international sports events (e.g., Olympics, World Cup fan events).
• Create more behind-the-scenes sports training content with members learning sports.

The most famous members?

Tzuyu (Global Popularity)

• Strongest Fanbase: Tzuyu is one of the most famous K-pop idols internationally, especially in China, Taiwan, and Southeast Asia.
• Viral Moments: Her archery clips from ISAC made her a sports icon in K-pop.
• Brand Power: She has a strong presence in beauty and fashion, often going viral for visuals.

Nayeon (Korea & International Popularity)

• Face of Twice: As the oldest member and center, Nayeon is often the most recognized member.
• Solo Success: Her solo debut with “POP!” was a massive hit, gaining attention even outside K-pop.
• Sports Connection: She has collaborated with Nike Korea and is a well-known baseball fan.

Sana (Japan & Global Popularity)

• Japanese Fan Favorite: Sana is Twice’s most famous member in Japan.
• “Shy Shy Shy” Viral Moment: Her line in “Cheer Up” made her a household name in Korea and beyond.
• Sports Events: She has been involved in MLB Korea promotions.