Joseph Tsai, co-founder of Alibaba Group, has strategically expanded his presence in the basketball industry through a series of calculated investments and leadership roles.

Initial Investment in the Brooklyn Nets:

In October 2017, Tsai purchased a 49% stake in the Brooklyn Nets from Mikhail Prokhorov, valuing the team at $2.3 billion. This deal included an option to acquire the remaining stake by 2021.

Full Acquisition and Arena Ownership:

Tsai exercised his option in August 2019, securing full ownership of the Nets. Concurrently, he acquired the Barclays Center, the team’s home arena, for nearly $1 billion, marking a significant investment in the franchise’s infrastructure.

Expansion into Women’s Basketball:

Demonstrating a commitment to women’s sports, Tsai purchased the WNBA’s New York Liberty in January 2019. Under his ownership, the team clinched its first WNBA championship in 2024, reflecting the positive impact of his investment.

Involvement with NBA China:

Tsai serves as a director of NBA China, leveraging his business acumen and cultural insights to strengthen the NBA’s footprint in the Chinese market.

Promotion of International Games:

In 2024, Tsai played a pivotal role in organizing preseason games between the Brooklyn Nets and the Phoenix Suns in Macao. This initiative marked the NBA’s return to China since 2019, showcasing Tsai’s efforts to rebuild and enhance the league’s international relations.

Diversification into Sports Media and Technology:

Through his investment vehicle, J Tsai Sports, Tsai has invested in various sports media and technology companies across North America and Asia, indicating a broader strategy to integrate sports with emerging technologies.

Financial Growth and Net Worth:

Tsai’s strategic investments in basketball have contributed to a substantial increase in his wealth, with his net worth estimated at $9.3 billion as of 2025.